I Watched a Marketing Agency
Burn $50K/Month and Deliver Nothing.

The Name

DeGenito is Italian for genesis. It is my grandmother's last name, and it felt right for what we are building: a new beginning for how a business actually runs on AI.

The Background

I have spent over 20 years as a software engineer building CRM systems and automation platforms for financial services companies — debt settlement firms, credit counseling agencies, businesses where every lead matters and every dollar gets scrutinized.

One pattern held across every company. Leads and marketing were always the biggest expense. Payroll was second. Vendors cut quality while charging premiums and made promises they had no intention of keeping. So I built reporting and accountability systems specifically to detect when quality dropped, cut the bad vendors, and prove what was actually working. Measurement was the whole job.

The Breaking Point

My last client runs a $25M-a-year company in South Florida. Forty employees. They were spending $30,000 to $50,000 per month on Google Ads, plus 20% of that to their marketing agency — an agency that was supposed to manage everything.

What it delivered was a slow website, sloppy campaign management, and zero of the maintenance it promised. When I asked them to dial back spend during a historically dead month, they refused — arrogant, condescending, and unable to answer basic questions about performance. That is when I stepped in, fixed it in weeks, and looked around. Every competitor was paying agencies thousands a month for the same poor results.

This was not one bad agency. This was a broken way of working — and AI had just made it obsolete.

Why We Built DeGenito.Ai

The realization was bigger than fixing ads. The same engineering discipline I used to build accountable systems for financial firms could now put AI to work across an entire business — and that is what businesses actually need in 2026. Not a prettier website. The machinery: agents that handle the repetitive work, automations that connect the tools, assistants that answer from your own data, and the customer-facing AI that picks up every call.

That is what the market is buying right now. AI agents and workflow automation are the number-one investment priority for businesses this year — ahead of everything else — because they cut cost and reclaim time in a way no agency retainer ever did. So that is what we lead with.

And we build it the way I have always worked: measured. The AI hype cycle left a trail of failed projects that never delivered. We are the opposite. Every engagement starts by finding where AI actually pays off, and every system we ship is built to prove its return. We do the growth and AI-search work too — getting you cited by ChatGPT and Google's AI is the one marketing discipline still rising — but the center of gravity is the AI that runs your business.

Who This Is For

Any business that wants AI to actually work — not a science project, not a slide deck. Companies that are tired of overpaying for underdelivery and want a partner who treats AI like engineering: scoped, measured, and accountable. We bring the whole of AI under one roof so you do not have to assemble a dozen vendors and live with the seams.

What Success Looks Like

Success is not a vanity number. It is when clients refer us because we delivered something measurable they could point to — time saved, calls answered, work automated, ROI proven. Build something good enough that people tell their friends. That is the entire strategy.